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Marketing and PR for Small Businesses Diploma Course from Centre of Excellence Online (90% Off)

Marketing and PR Online Course

This course is suitable for small business owners or those who wish to start their own business, and will take up to 150 hours to complete

The Deal

  • AED 79 for a marketing and PR for small businesses diploma course (90% off)

The course modules:

  • The Difference between Marketing and PR
  • Developing a Strategy
  • Different Tactics
  • Social Media
  • Monitoring and Evaluating Success

After clearly defining the difference between marketing and PR, Module 1 dives straight into the one of the most important areas of the topic: setting measurable and achievable goals – guiding students in how to use SMART to achieve this.

Module 2 of the Marketing & PR for Small Businesses Course helps business owners to focus their efforts and the money they put into marketing and PR by impressing on students the importance of creating a strategy. From this, the module aids students in creating strategies for their business, which tactics to use and how to keep your efforts focussed, as well as explaining, through case studies, how some well-known companies have built their businesses up with marketing and PR.

Module 3 is all about marketing and PR tactics, both traditional and digital. Here students will learn about the tactics used in each and why you may choose one over the other depending on the type of business you are running or the products/services you sell.

Being a powerful, and still relatively young tool, Module 4 of the course is dedicated to the use of social media in your marketing and PR strategy. This includes the benefits, how you should incorporate social media in your overall strategy, the various social media platforms and why/how each should be used.

With a marketing and PR strategy and goals set in place, it is important to track and evaluate the success of your strategies, Module 5 of the Marketing & PR for Small Businesses Course teaches students how to do this. This includes defining which areas of the strategies have been successful and how, whether they have given a good return on investment (ROI), their effectiveness, and understanding social media metrics. This will all feed into how you continue your strategy, as you will now have proven results of what does and doesn’t work, which in turn will aid the in success of your business.

See the course details



Deal Location: Merchandising (AE) (0.0,0.0)

The Fine Print:
Expires 31 May 2017. Must redeem 2 months from the date of purchase. Limit 1 per person. Booking required online at Check your mailbox for a confirmation e-mail and, shortly thereafter, an email with your voucher code. Follow the instructions provided. You will need your voucher code to redeem.For more information contact: [email protected] . Once redeemed clients can start the course immediately and have 6 month to finish it. Content available for 12 months.

Merchant: Centre of Excellence Online

Redemption Location(s):

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